Sing it with me, y’all…
It’s the most wonderful time of the year!
No, not Christmas: I’m talking about QuickBooks Connect 2022, happening December 7-9 in Las Vegas at the Aria Hotel. For the first time since 2019, QuickBooks Connect is happening live and in person. And to quote Lizzo (because, why not?), “It’s about damn time!”
QuickBooks Connect is the highlight of our year for many bookkeeping and accounting professionals, those in fintech, and many of us who are accounting adjacent. It’s a rare chance to all be under one roof – to learn, collaborate, and party like only accountants can. If it’s been a while since you’ve gone to an accounting conference, don’t fear!
Check this guide if you are looking for information about QuickBooks Connect 2023.
Here is a handy list of things to bring, know, and do when you attend #QBConnect this year.
Layering isn’t just for the great outdoors. This rule of dressing applies to freezing hotel convention centers too! If you’re donning a super soft logo-T (perhaps nabbed from your favorite vendor in the exhibit hall), don’t forget to pack a hoodie or light jacket and keep it on hand for those moments the AC goes full blast.
QR codes are everywhere! And they’re a great way to quickly take information, from a web address to an entire contact card. Don’t be confused by all the QR code reader apps, which likely want to show you ads or bloat your phone. Unless you’re working with a very outdated smartphone (we’re talking 2017 or earlier), your iPhone or Android can use its built-in camera as a QR reader. Just open the camera and point it at the code!
Hotel and convention center wifi is notoriously bad. It’s not that they aren’t trying. It’s just that almost any network would be overwhelmed by thousands of people each connecting to it with their phones, laptops, tablets, watches, and who knows what else. So, for one thing, I recommend upping your data to unlimited if your mobile plan isn’t already, or bring a portable wifi hotspot, so you’re not relying on the same network as 5,000 other people at the exact moment you need to access a vital work email or text from a friend wondering when you are going to get to the next session.
Like an Oprah giveaway: QuickBooks Connect has an app! The Aria Resort & Casino has an app! Everyone has an app! These apps can be convenient and helpful, but the last thing you want to is to be waiting on them to download with that sucky “not the best” Wifi I just mentioned. This is why the best thing you can do is preload and test out each app you want to use before you travel. Make sure you’ve got any login info set up, if needed.
Also check that your Uber or Lyft apps are working and tied to the right credit card before you need to use them. According to TripAdvisor, Uber’s standard rate is a little cheaper than Lyft, but they’re quicker to put a surge charge on. Both are fine options and there really isn’t much difference between the two.
Even if you don’t think you’ll want to, I can’t overstate the benefits of relaxing in the hotel pool or hot tub after you’ve walked approximately 4 kajillion** steps. After-hours at conferences can be valuable relationship-building, networking, or self-care time, so don’t leave the swimsuit at home and miss out on the opportunity to connect with your community in a more casual atmosphere or to take some time for just you. You will likely see me at the hot tub Friday night, Saturday morning, Saturday mid-day…you get it!
**Accountants, Isn’t it time that Kajillion finally becomes a standardized unit of measure?
Obviously, you’ll want to pack a charger for each device you bring. I’ll likely have five things to charge each day. Actually? Six if you count my portable charger. (Not sure if I should count the battery backup attached to my phone…that would make 7) OK, you see what I am going for here and once I am packed, I’ll circle back to how many cords, cubes, and batteries I will have this year. But the bigger point is that packing spare charging cords is never a bad idea. It’s a great way to be someone’s hero and make a new friend slash business connection when you’re sitting in a communal area, and the person next to you is freaking out because their phone is on 3% and they can’t find their own.
Vendors come to QuickBooks Connect to show off their products and services and connect with potential customers. We also know they bring some sweet SWAG! If you’re looking for a T-shirt or water bottle or want to get a “passport” stamped, but you honestly don’t need their offering, I recommend just saying so.
As someone who has worked with vendors at conferences several times a year for the last decade or more. From my experience, most vendors are happy to give you branded gear without spending time on their sales pitch if you’re not a potential buyer. Be cool, though, and give them a shout-out on social media and be sure to tag them. You could also like their page or account and pass the word on to a peer needing their solution. We are all in this together, so show them you value their time and let them spend time talking with the people they need to. And you get your time back, too.
Think about this in advance. Write it out. Practice it. You’ll have limited time to introduce yourself to people, so having a 2-3 sentence elevator pitch that you know by heart saves you from awkward silence or fumbling through your introduction when you first meet someone. The idea is to get a longer conversation, so it just needs to pique someone’s interest.
For example, mine is: “Hi, I’m Richard Roppa-Roberts with Roundtable Labs. We’re a cooperative community of accounting professionals. Then, if they ask me to tell them more or comment that it sounds interesting, I follow up with some variation of “Bookkeepers, CPAs, and EAs in four countries. Just about every niche. We come together to solve real-world problems of the moment. Our members are all different – some have super specific niches, some work in large firms, and some solo. You could even say that our defining feature is embracing our similarities and differences as we share our knowledge and experiences. Collaboration without competition is our core principle. And we have ten active cohorts that bubble into a much larger community. We share nothing externally, and we never record meetings.”
Even though I have rehearsed it, I change it occasionally to keep it natural. I will be straight up with you, and I am not ashamed to admit it – I still mess it up from time to time, and you may too — and almost no one will care. The hope is your introduction will invite more questions and interest, ultimately facilitating meaningful conversations. Jump in and say hi!
Don’t forget: It’s not just about you! People love to talk about themselves. Things like their area of expertise, if they’ve attended QBC before, what session they have enjoyed the most, how long they’ve been practicing, or even go rogue: favorite TV show, pop culture icon, Elvis or Beatles, even asking if they gamble. ProTip: Stay away from politics and COVID.
QBC is an enormous conference with more sessions, vendors, and activities than any one person can take in over the course of three days. I highly recommend reviewing the schedule and noting what you want to see and do before diving in. But, and this is equally important, don’t be so tied to your plan that you miss out on the unique opportunities to connect with people that arise on the fly. Some of the most valuable conversations will be ones you didn’t plan on having, and you’ll miss them if you’re always in a rush to get to your next scheduled activity.
In conclusion, —a quick request. Shahram Zarshenas, the CEO and all-around good guy of Financial Cents would like to invite you to their booth and tell him (or anyone on his team) your favorite conference tip – you may see it in next year’s update. And while you are there, check out Financial Cents.