A movement for small firms
Proudly
Small.
Financial Cents is championing small firms through a magazine, a documentary series, a Wall of Small Firms, and spotlights on billboards, podcasts, and news outlets in their own communities. Because being small isn’t something to apologize for. It’s something to be proud of.
A celebration of the small accounting and bookkeeping firms that nobody talks about — but everybody depends on.
They started for freedom — and ended up with a different kind of trap.
Tens of thousands of accountants and bookkeepers left big firms to start their own practices. They left for autonomy. For flexibility. For the chance to do excellent work on their own terms.
But somewhere along the way, the firms they built started running them. Spreadsheets stacking on spreadsheets. Five, six, seven disconnected tools. Manual follow-ups. Late nights wondering what slipped through the cracks this week. They started for freedom — and ended up with a different kind of trap.
The way out is getting organized. The right processes. The right technology. All in one place. And as AI and automation reshape the profession, the gap between organized firms and disorganized ones is only widening.
The practice management industry has decided small firms are too small a problem to solve. They’re chasing enterprise. Bigger logos. Bigger contracts. Nobody is building for the small firm anymore.
So we are.
Financial Cents champions small accounting firms and grows with them.
From the 2-person bookkeeping shop to the 30-person CAS firm — you are not an entry-level tier here.
You are the customer. You are the reason this exists.
Two Cents Magazine
Thirteen firm owner profiles. A Top Small Firms in North America roundup. Editorial features on what “small” really means for accounting firms in 2026.
Inside this issue:
A living monument to every firm that chose independence.
Add your firm’s name, your city, your team size, and why you started. The Wall grows with every submission. Every firm that joins and posts on social gets Proudly Small swag — a special gift for your desk, stickers for your laptop, and a graphic to share.
Ascend Accounting Group
I started Ascend Accounting Group to help local businesses and families thrive. We love building relationships, providing responsive service, and helping clients achieve their financial goals.
Mavii Consulting
We started Mavii Consulting to help small businesses turn financial chaos into financial clarity. The absolute best part is seeing small businesses make smarter financial decisions with confidence.
Let's Talk Numbers
Let’s Talk Numbers began in 2021, born from my extensive experience and passion for numbers and accounting. My true calling lies in empowering businesses to take control of their cash flow.
Don The Money Man, LLC
Seeing a business improve its financial situation through my financial coaching makes my day! They get to learn from mistakes I made in my businesses in the past to help them grow and thrive.
Profit Engineers Co
I started my firm to help small businesses really understand the financial side of running a business and to become their go to partner for long-term growth and success.
Taylor & Associates Financial Services
We started our firm to serve small businesses in our local community. Every day, we uphold a family tradition of kind, professional and personalized services that helps our clients grow and succeed.
Net Profit Financial Services
I started my firm to help business owners gain clarity, calm, and confidence in their numbers. I enjoy serving clients personally and helping them make better decisions that lead to more prosperity.
Ledgers Inv
I started my firm solo in 1999. I love helping clients get a clear financial picture.
To the Moon and Back, LLC
I started my bookkeeping firm so I could set my own hours and have time for my daughter. I continue my CFO on-demand and more alleviate the financial burden off of other small businesses.
Pinnacle Virtual Services LLC
I started my firm to provide my current employer a viable option for the overpriced CPA firms he had been dealing with. I love love love what I do but do not want to add any more staff than I have.
Controller Works
I started Controller Works to build more than a bookkeeping firm. It is personal to me: a place rooted in purpose, resilience, faith, and meaningful work for our clients and team.
Reclaim Accounting Services
I launched my firm to give my clients the strategic financial guidance they weren’t getting elsewhere. What I love most about running my firm is that we get to be true partners to founders.
Add your firm to the wall
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Stories from the firms that chose their own way.
A documentary series that shines a light on real small firm owners.
Why they started. What they built. What was hard. What they’re proud of.
Welcome to Proudly Small.
Over the next four weeks, we’re hyping up the firm owners nobody talks about. Their stories. Their wins. Their faces. Because that’s what championing actually looks like.
Check them out.
She raised her rates 40%
Priya Natarajan opens her ledgers — and her schedule — to show what one person and the right system actually looks like
Watch the seriesNew episodes drop weekly.
Real firm owners. Real conversations. Live.
Four weeks. Four live conversations with the firm owners featured in the first issue of Two Cents Magazine — led by standout moderators and focused on what running a small firm actually looks like in 2026. Each session offers 60 minutes of conversation small firm owners won’t hear anywhere else.
Tax season is the crucible of every small firm — and most owners already know what went wrong. This session is about the small shifts that made the biggest difference.
Panelists: KatIe Helle, Laraine Hutcherson, Angela Jenkins, Christine Salvatore Sign up
How you price signals your value. How you onboard proves it. Real firm owners on charging confidently and turning new clients into long-term ones.
Panelists: aNGELA Jenkins, Christine Salvatore Sign up
Most small firm owners became accountants, not marketers. How real firms built their reputation, filled their pipeline, and grew their brand without a marketing team.
Panelists: aNGELA Jenkins, Christine Salvatore, Katie Helle Sign up
Small firms don’t have operations teams or IT departments. The systems, tools, and mindset shifts that let small teams operate like something much bigger.
Panelists: aNGELA Jenkins, Katie Helle, Christine Salvatore Sign up
Can’t make a session live? Register anyway, and we’ll send you the recording.
Championed where their clients can see them.
We’re putting small firm owners on billboards. In podcast feature spots. On local radio. In direct mail landing on the desks of their neighbors and clients. Because being celebrated shouldn’t require being big.
We don’t run ads about our customers. We run ads for them.
The platform behind the movement.
Financial Cents is the all-in-one accounting practice management software that gives small firm owners complete visibility across their work, their team, and their clients. Everything in one place. Nothing through the cracks. Proudly built for small firms — and designed to grow with you.
- Start every job with ready-made templates built for accounting firms.
- Automate recurring work so deadlines never sneak up on your team.
- Standardize every process, from onboarding to month-end close.
- Track status, owners, and next steps without chasing updates.
- Send client requests and documents from one secure place.
- Keep messages, files, and signatures tied to the right client.
- Automatically remind clients until they complete their tasks.
- Give clients a simple, branded experience that keeps work moving.
- Track billable and non-billable time as work gets done.
- Turn tracked time into invoices without duplicate entry.
- See budgets, rates, and profitability before work goes off track.
- Make billing easier for your team and payment easier for clients.
- Know what is due, who owns it, and where work stands.
- Spot overloaded team members before deadlines slip.
- Measure time, productivity, and client profitability in one view.
- Make better staffing and pricing decisions with real firm data.
Financial Cents Survey Respondent | 4-person bookkeeping firm
Add your name to the Wall of Small Firms. Read the magazine. Join the movement.
#ProudlySmall
initiative championing small accounting firms.