Workflows That Work: Standardization + KPIs for Firms — Erica Goode, CPA [CPE-Eligible]

Overview:

Erica Goode, a fractional CFO and bookkeeper, presents at WorkflowCon 2025 about defining success metrics and implementing KPIs for accounting firms. She emphasizes that success means different things to different firm owners and shares her personal journey of running a micro accounting firm generating $200,000 in revenue while working only 15 hours per week.