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WorkflowCon 2026: Focus is the new flex
WorkflowCon 2026 Nov 9–10 · Online · Free

Focus is the New Flex

Two days designed for small and growing accounting and bookkeeping firms ready to move forward with intention. Find your most promising path—and go all in.

Save your seat

Free to attend. Join for one session or both days.

Registering your team? Email [email protected]. You can unsubscribe from our emails at any time.

Completely free to attend
100% virtual, join from anywhere
Monday 9 & Tuesday 10 November 2026
The premise

Any firm can do more.
The best firms do better.

What a firm chooses not to do says more than what it does.

Learn from small firm owners who zeroed in on a specific growth lever, whether that’s a client type, a service line or a unique way of working, and held steady on everything else. That’s the flex. Not the size of the practice. The clarity around what makes it great.

Built for small and growing accounting and bookkeeping firms, from two-person shops to teams of dozens.

Five tracks

Pick a lane, or focus on one.
Workflow The unglamorous machinery: how work moves, where it stalls, and what to stop doing by hand.
AI What firms are actually running, what they’re refusing to run, and how they decided.
Client Who you serve, how you say no, and what changes when the roster gets shorter.
Revenue Pricing, packaging, and the math behind charging what focused work is worth.
Team Building a team that people don’t leave, and that doesn’t need you in every room.

Speakers

Four keynotes, and a bench of practitioners who have each made the call this year is about. Sessions run 10:00 AM–5:00 PM ET both days.

Ethan Kross, PhD ★ Keynote

Ethan Kross, PhD

Psychologist and author, Michigan
Keila Hill-Trawick, CPA ★ Keynote

Keila Hill-Trawick, CPA

Founder and CEO, Little Fish Accounting
Jan Haugo ★ Keynote · AI

Jan Haugo

Founder, SmartAccountant.ai
Nicole Davis, CPA ★ Keynote · Team

Nicole Davis, CPA

Founder, Conscious Accounting
See the full speaker lineup on workflowcon.com Save your seat
Live on Day 2

The Small & Mighty Awards

Four categories, twelve finalists, four winners. Each winner gets $1,000 (or $2,000 to donate), four coaching sessions, a physical award and a spotlight.

Rising Voice Underserved Market Champion Community Builder Efficiency Engineer
Nominate someone Nominations close October 10
Need a yes first?

Convince your boss.

Two days, no ticket, no flights. We already wrote the email. Copy it, send it, get the yes.

Completely free. Nothing to approve.
Flexible. Catch the rest later.
Actionable. Use it the week after.
Team-wide. Five tracks, every role.
Get the email template

Frequently asked questions

Free, virtual, and you can dip in for a session or stay for both days.

Two days. Then a year of running the firm you meant to build.

Save your seat
How much does it cost?

It’s free. No ticket, no upgrade tier, no catch.

Where is it?

100% virtual. Wherever you already work.

Can I watch the sessions later?

Attend for at least 60 minutes to receive the session recordings.

Is CPE available?

No. WorkflowCon doesn’t carry CPE credit.

Can I attend just one day?

Yes. Register once and come to whatever fits.

Who should come?

Owners and team members at small accounting and bookkeeping firms. Sessions assume you run the firm or help run it.

How do the Small & Mighty Awards work?

Anyone can nominate someone through October 10. Twelve finalists are announced October 29, and four winners are revealed live on November 10.