How Accounting Firms Actually use AI

We surveyed nearly 500 bookkeeping and accounting professionals about AI. Almost all of them have tried it. Only 1 in 5 can point to a return they can measure.

So we called the ones who can. These are unedited conversations with six firm owners, ops leaders, and managers about what AI actually does inside their firms — where it saves real hours, where they don’t let it near the work, and what they’d tell you to try first.

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Eight conversations, about fifteen minutes each