The State of Accounting

Workflow and Automation

Your roadmap to a more efficient, profitable accounting firm in 2025

We went full detective mode—surveyed 800+ firm owners, grilled 9 industry experts, and
uncovered the 9 biggest workflow nightmares haunting the accounting world.

The State of Accounting

Workflow and Automation

Your roadmap to a more efficient, profitable accounting firm in 2025

We went full detective mode—surveyed 800+ firm owners, grilled 9 industry experts, and
uncovered the 9 biggest workflow nightmares haunting the accounting world.

The defining moments that led firms to

automate workflows

Moment #1 - Work Falling Through
the Cracks

Many firms realized they were missing deadlines, losing track of tasks, and struggling with visibility into ongoing work. As workload grew, important client tasks were overlooked, leading to inefficiencies and frustration.

Many firms realized they were missing
deadlines, losing track of tasks, and struggling with visibility into ongoing work. As workload grew, important client tasks were overlooked, leading to
inefficiencies and frustration.

55.5% of firm owners still experience workflow inefficiencies.

The survey highlights the primary challenges impacting firms.

Managing clients Firm capacity Acquiring new clients Implementing technology Staying profitable Recruiting talent

“It is super important to automate everything you possibly can EARLY in the game. Setting up standardized processes (SOPs) and setting boundaries with clients can prevent workflow inefficiencies as your firm grows.”

– KELLY ROHRS, CPA
Owner, K. Rohrs, CPA, P.C.

“It is super important to automate everything you possibly can EARLY in the game. Setting up standardized processes (SOPs) and setting boundaries with clients can prevent workflow inefficiencies as your firm grows.”

– KELLY ROHRS, CPA
Owner, K. Rohrs, CPA, P.C.

Moment #2 - Overwhelming
Administrative Work

Many respondents found that they were spending
too much time on administrative tasks rather than
revenue-generating work. Chasing clients,
managing email threads, and manually tracking
deadlines were major pain points.

– KELLIE PARKS, CPB,
Founder, Calmwaters Cloud Accounting.

“You need to document your processes, even if you and a couple of part-timers already know how to do everything. Skipping this step and relying on memory or scattered notes only slows you down..”

Moment #2 - Overwhelming
Administrative Work

Many respondents found that they were spending too much time on administrative tasks rather than revenue-generating work. Chasing clients, managing email threads, and manually tracking deadlines were major pain points.

“You need to document your processes, even if you and a couple of part-timers already know how to do everything. Skipping this step and relying on memory or scattered notes only slows you down..”

– KELLIE PARKS, CPB, Founder, Calmwaters
Cloud Accounting.

Moment #3 -
Increased Client Volume Made
Manual Tracking Impossible

Firms that started small were able to manage workflows manually. But, as client
numbers grew, spreadsheets and manual tracking became unsustainable. The
need for scalability and efficient task delegation became apparent.

47.6%

Inefficient

32.1%

Just there

6.2%

Smooth

47.6% described client & Staff onboarding inefficient.

“Scaling isn’t easy, and it’s definitely not for everyone. The real key is to make sure your foundation is solid before you try to grow. That means having the right practice management software, clear internal processes, and a team that’s already working efficiently and effectively.”

– Mike Sylvester, CPA,
Managing Partner, SBS
CPA Group Inc.

Moment #3 - Increased Client Volume Made Manual Tracking Impossible

Firms that started small were able to manage workflows manually. But, as client numbers grew, spreadsheets and manual tracking became unsustainable. The need for scalability and efficient task delegation became apparent.

47.6%

Inefficient

32.1%

Just there

6.2%

Smooth

47.6% described client & Staff onboarding inefficient.

“Scaling isn’t easy, and it’s definitely not for everyone. The real key is to make sure your foundation is solid before you try to grow. That means having the right practice management software, clear internal processes, and a team that’s already working efficiently and effectively.”

– Mike Sylvester, CPA,
Managing Partner, SBS
CPA Group Inc.

Client demands are growing, staffing challenges persist, and manual processes

are no longer sustainable

Firms that improve their processes and embrace automation gain efficiency and work-life balance. This report shows you how.

Moment #4 - Lack of Visibility and Disorganized Workflows

Firms struggled with tracking project statuses, work distribution, and collaboration among team
members. Remote and hybrid work environments exacerbated visibility issues, making real-time
updates crucial.

73.9%

of firm owners in 2024 considered a centralized dashboard the most sought-after workflow software feature.

Other features considered:

Client tasks

and reminders

69.3%

Client

Portal

60.6%

Email integration

53.3%

Recurring

Projects

50.7%

“I have a visual dashboard that shows where I’m at with all clients at any given moment. It helps me take quick stock of where I stand, which then allows me to plan my weeks better. This was a game-changer for me.

– Erica Goode, CPA
Owner,  Erica Goode CPA
PLLC

Client demands are growing, staffing challenges persist, and manual processes

are no longer sustainable

Firms that improve their processes and embrace automation gain efficiency and work-life balance. This report shows you how.

Moment #4 - Lack of Visibility and Disorganized Workflows

Firms struggled with tracking project statuses, work distribution, and collaboration among team
members. Remote and hybrid work environments exacerbated visibility issues, making real-time
updates crucial.

73.9%

of firm owners in 2024 considered a centralized dashboard the most sought-after workflow software feature.

Other features considered:

“I have a visual dashboard that shows where I’m at with all clients at any given moment. It helps me take quick stock of where I stand, which then allows me to plan my weeks better. This was a game-changer for me.

– Erica Goode, CPA
Owner,  Erica Goode CPA
PLLC

Moment #5 - Client Communication and Document
Collection Bottlenecks

Many firms struggled with clients sending documents in multiple formats, forgetting to send
key information, or responding only after multiple follow-ups. The lack of a centralized,
automated request system led to delays and inefficiencies.

The average time for clients to submit requested documents is 5 days across
firms on the scale plan in Financial Cents.

95%

Under 10 days

38%

Under 3 days

20%

Under 24 hours

– Logan Graf, CPA
Owner, The Graf Tax Co

“Schedule out information deadlines for each client instead of having a broad deadline for all clients. This helps spread the workout and sets clear expectations.

Moment #5 - Client Communication and Document
Collection Bottlenecks

Many firms struggled with clients sending documents in multiple formats, forgetting to send key information, or responding only after multiple follow-ups. The lack of a centralized, automated request system led to delays and inefficiencies.

The average time for clients to submit requested documents is 5 days across
firms on the scale plan in Financial Cents.

95%

Under 10 days

38%

Under 3 days

20%

Under 24 hours

“Schedule out information deadlines for each client instead of having a broad deadline for all clients. This helps spread the workout and sets clear expectations.

– Logan Graf, CPA
Owner, The Graf Tax Co

See how firms like yours eliminate manual bottlenecks,
improve collaboration, and

regain work-life balance.

Moment #6 - Stress, Burnout, and Work-Life
Balance Struggles

Many respondents cited stress, burnout, and an unsustainable work-life balance as major
triggers for automation. The inability to delegate effectively or manage workload efficiently
led to frustration and exhaustion.

57.5%

experienced poor work-life balance

37%

Missed

Deadlines

28.1%

Saw impact

on revenue

26.2%

Errors and poor

work quality

25.1%

Poor work

distribution.

“One of the biggest mistakes firms make is not having a standardized onboarding process. Early on, we had no structured way to track new clients, leading to inefficiencies, confusion, and a lack of guidance for both the firm and the client.

Now, we have refined our process to ensure every client has a seamless experience while maintaining efficiency for our team. Automation should remove unnecessary manual tasks, but the but the human touch should remain in areas that build relationships and trust.

– Nick Boscia,
Owner, Boscia & Boscia P.C.

See how firms like yours eliminate manual bottlenecks,
improve collaboration, and

regain work-life balance.

Moment #6 - Stress, Burnout, and Work-Life
Balance Struggles

Many respondents cited stress, burnout, and an unsustainable work-life balance as major
triggers for automation. The inability to delegate effectively or manage workload efficiently
led to frustration and exhaustion.

57.5%

experienced poor work-life balance

“One of the biggest mistakes firms make is not having a standardized onboarding process. Early on, we had no structured way to track new clients, leading to inefficiencies, confusion, and a lack of guidance for both the firm and the client.

Now, we have refined our process to ensure every client has a seamless experience while maintaining efficiency for our team. Automation should remove unnecessary manual tasks, but the but the human touch should remain in areas that build relationships and trust.

– Nick Boscia,
Owner, Boscia & Boscia P.C.

Moment #7 - Learning from Other Firms and
Industry Leaders

Some respondents realized they needed automation after learning from more successful firms
or attending industry webinars. Seeing how other firms leveraged workflow automation
provided the push they needed.

Top areas of impact:

28.7%

Better standardized systems and processes

22.3%

Getting work done faster

11%

Improved team collaboration

10%

Faster document collection

“When I think about AI-driven automation, I’m picturing a system that kicks off processes like interpreting data or classifying information. But proper checks and balances are key. The safest approach is to build in a “human in the loop” function to ensure you’re not relying blindly on the tech.”

– Chad Davis, CPA, 
Co-Founder of LiveCA LLP
& AutomationTown.io

Moment #7 - Learning from Other Firms and
Industry Leaders

Some respondents realized they needed automation after learning from more successful firms or attending industry webinars. Seeing how other firms leveraged workflow automation provided the push they needed.

Top areas of impact:

28.7%

Better standardized systems and processes

22.3%

Getting work done faster

11%

Improved team collaboration

10%

Faster document collection

“When I think about AI-driven automation, I’m picturing a system that kicks off processes like interpreting data or classifying information. But proper checks and balances are key. The safest approach is to build in a “human in the loop” function to ensure you’re not relying blindly on the tech.”

– Chad Davis, CPA, 
Co-Founder of LiveCA LLP
& AutomationTown.io

Get access to 100+ free workflow templates from our community library.

Get access to 100+ free workflow templates from our community library.

Who Should Read this Report?

INDEPENDENT ACCOUNTANT STRATEGISTS

Solo Practitioners

If you’re wearing all the hats — client work, admin, marketing — this report helps you cut admin work and focus on your clients.

(2-5 Staff)

Small Firm Owners

Gain insights into how other small firms streamline work without adding overhead cost so you can stay lean and profitable.

(6-20+ Staff)

Growing Firms

Learn how automation helps you onboard new clients and staff faster, ensuring processes scale with your firm.

Remote & Hybrid Firms

See how firms working across different locations use automation to maintain visibility, collaboration, and client communication.

Firm Admins & Managers

Find strategies to reduce bottlenecks, track work more efficiently, and improve communication between teams and clients.

Who Should Read this Report?

INDEPENDENT ACCOUNTANT STRATEGISTS

Solo Practitioners

If you’re wearing all the hats — client work, admin, marketing — this report helps you cut admin work and focus on your clients.

(2-5 Staff)

Small Firm Owners

Gain insights into how other small firms streamline work without adding overhead cost so you can stay lean and profitable.

(6-20+ Staff)

Growing Firms

Learn how automation helps you onboard new clients and staff faster, ensuring processes scale with your firm.

Remote & Hybrid Firms

See how firms working across different locations use automation to maintain visibility, collaboration, and client communication.

Firm Admins & Managers

Find strategies to reduce bottlenecks, track work more efficiently, and improve communication between teams and clients.

Cut hours off your week with
15+ automation ideas in the
Workflow Automation Ideas Library

The 2025 State of Accounting Workflow & Automation Report is brought to you by Financial Cents.

Financial Cents is the #1 Accounting Practice Management software that helps firms to track client work, get client responses faster, and organize everything with one easy-to-use practice management software that your team will love.


Used by over 2,500 accounting, bookkeeping, and CPA firms.

Cut hours off your week with
15+ automation ideas in the
Workflow Automation Ideas Library

The 2025 State of Accounting Workflow & Automation Report is brought to you by Financial Cents.

Financial Cents is the #1 Accounting Practice Management software that helps firms to track client work, get client responses faster, and organize everything with one easy-to-use practice management software that your team will love.

Used by over 2,500 accounting, bookkeeping, and CPA firms.

Here's how Financial Cents helped accounting firms get work done in 2024

102k

tasks completed

400m+

client emails sent

1.6m

projects wrapped up

538k

documents uploaded

Accounting, Bookkeeping & CPA Firms ❤️ Financial Cents

Accounting, Bookkeeping & CPA Firms ❤️ Financial Cents

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