Are you good with numbers? Do you enjoy working with small businesses, putting things in order, and helping businesses understand their finances?

If so, you may want to consider starting a bookkeeping business.

Bookkeeping is one of the most lucrative businesses to start right now! In this article, you will learn everything you need to know to start your own bookkeeping business.


Who Is a Bookkeeper?

A bookkeeper is a person who handles a business’s finances.

Bookkeepers often utilize business accounting software to help businesses with payroll, profit and loss statements, balance sheets, and other important reports.

Some typical duties of a bookkeeper include:

  • Recording debits and credits
  • Creating financial reports
  • Entering data into spreadsheets and bookkeeping software
  • Providing a CPA with financial records for tax purposes
  • Handling bank reconciliations
  • Maintaining budgets
  • Managing payroll
  • Highlighting any discrepancies and potential financial issues
  • A bookkeeper is different from an accountant. Bookkeepers cannot file taxes or perform audits, and they don’t need an accounting degree to do their work. (Yes, you heard that right—you don’t need a college degree. As long as you know what you’re doing, anyone can be a bookkeeper!)

Overall, bookkeeping is more straightforward than accounting and is mostly about keeping track of the money in day-to-day transactions.

3 Reasons To Start a Bookkeeping Business

Now that you understand what bookkeeping is, does it sound like a career path you’d be interested in?

Maybe it sounds like a good fit, but setting up your own business seems daunting.

But it doesn’t have to be!

Bookkeeping is one of the less-daunting business options, and there are several practical reasons to start your own bookkeeping business.

Let’s explore them:

  1. You can start it on a string budget
  2. You don’t need a specific degree
  3. Bookkeeping is flexible

1 – You can start it on a shoestring budget

Most small businesses require high startup costs such as renting or buying a building, purchasing inventory, and buying supplies.

Comparatively, starting a bookkeeping business is a breeze. If you already have a computer, it costs relatively little to purchase the necessary software, learn how to use it, and begin offering bookkeeping services from your own home.

You can always expand later as you take on more clients, hire employees, and potentially move into an office space. But bookkeeping gives you the option of starting on a shoestring budget.

2 – You don’t need a specific degree

Unlike some related career fields, such as accounting, you don’t need a specific degree to be a bookkeeper. Anyone can be a bookkeeper if they have the skills and training to do the job well.

A Degree Is Not Needed To Be A Bookkeeper

Of course, becoming a competent and proficient bookkeeper still takes time and money. And although certification is optional, it’s a good idea to get certified since it lends credibility to your business.

But bookkeeping, unlike many other career fields, allows you to be self-taught. It doesn’t matter how you got your information, whether you took classes or watched instructional videos. All that matters is that you know how to do the work well.

3 – Bookkeeping is flexible

Your bookkeeping business can be as small or big as you wish.

It can be a small side-gig, something you do part-time from home. Or, you can continue gaining clients, hiring employees, and growing your business into a decently-sized bookkeeping firm.

How to Learn Bookkeeping

Now that we’ve gone through all the steps to start a bookkeeping business, let’s talk about how to learn bookkeeping.

Unlike accounting, there’s no degree necessary for becoming a bookkeeper. You just have to know what you’re doing and do it well.

After working with hundreds of bookkeepers we have created a list of the best free and paid bookkeeping courses online with certificates that you can start with.

Additionally, consider taking courses in business management, communication, and customer service. These skills are essential for running a successful bookkeeping business, as they enable you to effectively communicate with clients and manage your operations.

Best Online Bookkeeping Courses

Next, you will want to choose a bookkeeping software and learn how to use it properly.

Most bookkeepers use Quickbooks Online—the accountant version. The second-most-popular software option for bookkeepers is Xero.

Do some research to decide which option better suits your needs, and then commit to learning how to use that program inside and out.

Although there are plenty of online resources and classes that teach bookkeeping, the best way to learn the program is to get certified through the company itself. (Both QuickBooks and Xero offer certification options.)

You may also consider becoming a certified public bookkeeper.

How to Price Your Bookkeeping Services

When deciding how to price your bookkeeping services, you should consider these three options:

Hourly Rate: You charge clients based on the hours you work. It is important to have a time and billing software to help you keep track of this.

Flat Fee: Set a fixed monthly or project-based fee for your services.

Value-Based Pricing: Mark Wickersham, accounting industry leader with over 30 years of experience and expert in value pricing defines it as:

Setting a price based on the value to the customer, not based on how many hours something takes."

Mark Wickersham

Mark Wickersham provides more insight about value based pricing in this video:

Research your competition and conduct a cost analysis to ensure your pricing is competitive while still allowing you to make a profit.

Typically, what’s most important to them is what you know, not what you do. Clients want to know that you can help them with the things going on in their business, that you know how to solve problems, and you have the resources and tools to do that — that’s where they see the value in working with you."

Loren Fogelman, Founder Business Success Solution

Learn how to Price Accounting and Bookkeeping Services For Ultimate Profitability by downloading this playbook we co-authored with Loren.

5 Steps To Starting Your Own Bookkeeping Business

What do you think? Are you excited about the process of starting your own bookkeeping business?

If you’re ready to get started, keep reading! Alternatively, you can use the ultimate checklist for starting a bookkeeping business.

We’ll look at the process of starting your own bookkeeping business and go through all the steps one by one.

Step 1: Brainstorm your brand

When creating a bookkeeping business, start by figuring out what kind of business you want to be.

  • Do you want to pursue bookkeeping as a side-gig, or do you want to grow into a larger business with multiple employees?
  • What does your ideal client look like?
  • What type and size of businesses would you like to serve? What are their needs?
  • What types of services do you want to provide?
  • Do you want to have a particular specialization?

Ideal Client For Bookkeeper

Consider the following:

  • Business Name: Choose a name that’s professional, easy to remember, and relevant to your industry.
  • Mission and Values: Define your business’s mission and values. What principles will guide your business? Think about how you want your staff, clients and people in general to feel when they think of your business.
  • Target Audience: Identify your ideal clients. Who are they, and what industries do they operate in? This is very important.

Richard Roppa-Roberts, founder of Quaser Cowboy Consulting and Roundtable Labs, says this about identifying ideal clients:

You don't have to settle when it comes to clients. You want clients that complement your business, with goals you're able to identify and help them achieve"

Richard Roppa-Roberts

You can watch the video below to get more insights from Richard on how to identify ideal clients for your business:

  • Unique Selling Proposition (USP): Determine what sets your bookkeeping services apart from competitors.
  • Logo and Branding: Invest in a professionally designed logo and create a cohesive visual identity for your business.

Your brand will be the face of your bookkeeping firm, so make sure it reflects your values and appeals to your target market.

When brainstorming your brand, consider how you want your clients to perceive you. Do you want to be seen as a reliable, traditional bookkeeper, or a cutting-edge tech-savvy one? The answers to these questions will help shape your brand identity.

Step 2: Create a Business Plan

To move forward with your bookkeeping business, you need a business plan. 

A business plan is a tool to help you plan and execute a successful business. It can be as simple or complex as you need it to be. 

Your business plan should include:

  • Executive Summary: An overview of your business, including your mission, goals, and vision.
  • Market Analysis: Perform an extensive research on the target market, competitors, and identify trends in the industry.
  • Services Offered: A detailed description of the bookkeeping services you’ll provide.
  • Financial Projections: A forecast of your business’s financial performance, including income statements and cash flow projections.
  • Marketing and Sales Strategy: This covers how you intend to attract clients and retain them.
  • Operational Plan: Information on how your business will run day-to-day, including staffing and technology requirements.
  • Legal and Regulatory Compliance: Ensure you understand and adhere to all legal and tax requirements.

A robust business plan not only helps you clarify your vision but also serves as a valuable tool when seeking financing or attracting potential investors.

Creating a business plan can take a lot of thought and time. For a more detailed guide to developing a business plan, check out this article by NerdWallet on How to Write a Business Plan, Step by Step.

Step 3: Do the paperwork

Now that you have a plan, it’s time to get started!

Before you begin gathering clients and crunching numbers, you need to think about a lot of fine details, paperwork, and requirements. You want to make sure you’re doing everything correctly and above board.

Bookkeeping requirements differ depending on where you live. However, you want to ensure you’re doing everything correctly and above board, here are the steps required to do that.

Making A Bookkeeping Business A Legal Entity

  • Legally make your business an entity: Your business will probably be an LLC, although you should do your own research to figure out what type of business you want to create.
  • Register your LLC with your state: To register your LLC with your state, go to your Secretary of State’s website and file an “articles of organization.” You will have to pay a one-time fee to do this.
  • Get a business license: You may need a business license depending on where you are conducting your bookkeeping business. Check your state, county, and city websites to see what the requirements are in your area.
    If your area requires a business license, you’ll need to renew it annually
  • See if you need an Employer Identification Number (EIN): Depending on how your business is set up and whether it’s just you or if you have employees, you may need an EIN. Check the IRS website to see if this is something your business needs.
  • Open a business bank account: From the get-go, it’s important to keep your business money and your personal money separate. Do this by opening a business account, putting some money in it as an owner’s investment, and using it to pay all expenses related to your business.
  • Get insurance: If something goes wrong and you don’t have insurance, it’s devastating for a new business. If you call your local insurance company, tell them you want protection for your new business, and ask about your options, they’ll help you choose the right plan for your type and size of business.

Step 4: Gather your supplies and prepare

You’re almost there! Now that you have your business plan in hand and all the paperwork and legal matters finalized, there are a few more things you need to do to make sure you’re prepared to begin bookkeeping.

Most importantly, don’t begin until you know how to bookkeep! You should also know your marketing plan, your prices, and what software you plan to use. In later sections, we will go more in-depth into each of these things.

You’ll also need:

  • A computer
  • A tax plan (we recommend saving a percentage of your income for taxes and paying quarterly)
  • A business email address

Supplies Needed To Start A Bookkeeping Business

You can also set up to work from home. Virtual bookkeeping is becoming increasingly popular due to advances in technology. It allows you to serve clients from anywhere, which can expand your reach and reduce overhead costs. However, a physical office may be necessary if you plan to cater to local businesses that prefer face-to-face interactions.

You can learn how to start a thriving virtual accounting firm here.

Nayo Carter-Gray, EA MBA, Founder of 1st Step Accounting, LLC discusses why virtual accounting and bookkeeping firms fail and how to build one that lasts in this video:

Step 5: Create a streamlined onboarding and retention for clients

You’ve set up your business, and you will start taking on new clients, but before you do this you need to create a streamlined onboarding process. This is essential as the first impressions and this process will set the stage for your relationship with the client.

To onboard new clients, start with a discovery call to get to know their business. Ask questions like

  • How many employees do they have?
  • How many transactions do they have each month?
  • What bookkeeping services are they looking for?
  • What are their expectations?

Collecting this information will help you understand the scope of work and if they are a good fit for your services.

The most important thing is to figure out their problems and offer a solution.

Once you’ve come to an agreement, it’s essential to sign an engagement letter. This way, both of you know the expectations, and everything is clearly communicated and agreed to in case any issues arise.

You can download our free accounting client onboarding checklist template to make onboarding seamless.

To retain clients, focus on delivering high-quality service, meeting deadlines, and staying proactive in addressing their financial needs. Happy clients are more likely to stay and refer your services to others.

Consider offering incentives for long-term clients, such as discounted rates or additional services. Show your clients that you value their business and are committed to their financial success.

And that’s that—you’re ready to start taking on clients and retaining them!

Steps To Starting A Bookkeeping Business

How To Market Your Bookkeeping Firm

  1. Be professional and prepared.
  2. Utilize social media and current connections.
  3. Utilize job posting sites.
  4. Ask current clients to refer you.

It’s one thing to have all the technology, preparation, and learning for your bookkeeping business out of the way. But if you really want to grow your business, you need one thing: clients.

And how do you get clients?

By marketing.

Let’s walk through the process of marketing your bookkeeping firm.

You may be interested in a more in-depth Marketing for Accountants: Offline and Online Strategies guide.

1. Be professional and prepared

If you’ve followed the steps in previous sections, you already have this taken care of! When you want to get new clients, the most important thing is to have completed all the proper preparation, so that you’re competent and skilled in what you do.

Out of all the things you’ve done so far to get your bookkeeping business off the ground, the most important thing when it comes to marketing is your website. Make sure your website is helpful and streamlined, giving potential clients all the useful info they need to know without being over-cluttered.

Also, make sure to put some customer testimonials on your website. You want all potential clients to see the great things your current customers have to say about you!

2. Utilize social media and current connections.

Here’s the thing: Many small businesses are looking for bookkeepers. Often small businesses do their own bookkeeping and are looking for someone to take that burden from them.

Or, they may need a bookkeeper but be too busy to actively search for one. If you show up in front of them with an offer, they may take you up on it just because that’s so much less stress than going out and trying to find someone.

Especially if they have connections to you already, they’ll want to hire you because they already feel they can trust you.

Because of this, the best place to start finding clients is within your own network.

How To Market Your Bookkeeping Business

Put the word out. Post on social media, and ask your friends if they know of anyone who’s trying to find a bookkeeper.

You can also build new connection by attending industry events and joining local business associations to network and build relationships. Here are top accounting in conferences 2024 you can attend.

3. Utilize job posting sites

You can also utilize job posting sites like LinkedIn and Craigslist to advertise yourself.

Since people on job posting sites won’t have much context for who you are, you need to put your best foot forward. Make sure you have:

  • A great LinkedIn profile
  • A professional, compelling logo
  • A simple brand name that’s easy to spell
  • A good website that’s streamlined, informational, and easy to navigate
  • A straightforward, compelling list of what services you offer

4. Ask current clients to refer you

One of the best ways to continue growing as a company is to ask your current satisfied customers to refer you to people they know who are looking for bookkeeping services!

This helps you gain new clients, encourages existing clients to refer you to others, and helps you create a niche so you can stand out from the competition.

Hopefully, by now you should have some good ideas for how to market your firm and find new clients. Of course, we’re only scratching the surface here.

For more in-depth tips, check out our related blog: How to Get Your Next 50 Bookkeeping Clients For FREE.

In addition to traditional marketing methods, consider search engine optimization and content marketing. Creating informative blog posts, eBooks, or videos related to bookkeeping can establish you as an industry authority and attract potential clients who are seeking information and guidance. You can get bookkeeping clients by sharing your knowledge.

Without creating value through content, your ideal clients will always compare you (on price) with the accountant down the road, and they will choose them over you because they are cheaper."

Amanda C Watts

Amanda shares detailed online and offline marketing strategies for accounting and bookkeeping firms in this video:

What sort of technology do you need to run your bookkeeping firm?

We’re glad you asked.

There are a lot of moving parts when running your bookkeeping business. However, implementing the right tech stack will help you automate time-consuming processes, increase productivity, and grow your bookkeeping firm.

We put together the top solutions you need after working with thousands of bookkeeping firms.

  1. Website platform.
  2. Document management system.
  3. Secure file exchange system.
  4. A password management system.
  5. Bookkeeping software.
  6. Bookkeeping workflow management system.

1 – Website platform

If you are just getting started, we recommend SquareSpace because it is easy to use and they have pre-made templates that you can use to build your website. Keep in mind that you don’t need something complex, just a simple one-page website that looks professional. With SquareSpace templates, you should be able to get your site up and running easily, even if you don’t have design experience.

2 – Document management system

As a bookkeeper, you will be handling a lot of documents and information. It’s vital that you keep this information both organized and secure. We recommend using a secure system like Smartvault, Dropbox or Google Drive. It is easy to use, affordable, and most importantly, protects you and your clients sensitive information.

3 – Secure file exchange system

Once you have a safe place to store essential documents you need a secure way to request all this sensitive information from your clients. While email is an easy way to request information from your clients, it is not very secure so it’s best to use something else. You’ll want to make sure you find something that is:

  • Secure
  • Easy to use. If your clients find it difficult to get you the information you need, they won’t stick around very long.

That is why we recommend Financial Cents. Our software allows you to send an automated request to your clients, asking for essential information. It also makes it extremely easy for your clients to securely upload their information and get it to in minutes. The best part is that it will also send automated reminders to your clients until they complete the request so you don’t have to spend hours every week chasing them down.

4 – A password management system

You may need to access your client’s apps and bank accounts to get work done. That is why it is crucial for you to have a password management system like LastPass that allows your clients to securely share passwords with you and also gives you the ability to securely share those passwords with your team as your firm grows.

5. Bookkeeping software

As we mentioned in a previous article you will need to choose between a bookkeeping platform like QuickBooks or Xero to manage the general ledger.

6 – Bookkeeping workflow management system

Providing consistent client deliverables on time is the key to retaining and acquiring clients. However, it can be difficult to do this as your firm grows. You may be tracking hundreds of deadlines every month or have multiple team members working in various aspects of a project. Trying to keep track of all these details in your head or on a spreadsheet is a disaster waiting to happen. Work inevitably slips through the cracks and deadlines get missed. That is why you need a bookkeeping workflow software like Financial Cents. It was specifically built to help bookkeeping firms track the status of client work and important deadlines.

With the right technology and workflow management software, you’ll be ready to manage and scale your bookkeeping business!

You can check this comprehensive guide to build your tech stack.

Ultimate Bookkeeping Firm Tech Stack

How to Create and Manage your Bookkeeping Workflows

Before we wrap up, let’s talk about one more thing: How to create and manage bookkeeping workflows.

It’s one thing to learn bookkeeping, start a bookkeeping business, and find clients. But the long-term success of your business depends on one thing: your bookkeeping workflow management.

If you don’t manage your workflows well, work quality will suffer and things will start to slip through the cracks. When things slip through the cracks, your clients lose money and their trust in you. That spells doom for your bookkeeping business.

That is why we created Financial Cents software as a solution to many of the common problems associated with managing bookkeeping workflows, including:

  • Staying organized
  • Collaborating with your team
  • Keeping on top of various clients and tasks

We have helped over 1,000 bookkeeping firms scale their business and hit their deadlines. Don’t take our word for it though check out our 5-star reviews.

Want to learn more? Watch our 4-minute demo video and start a free trial here.

You now have everything you need to start and scale your bookkeeping business!

Are you starting a bookkeeping business and ready to invest in workflow management software to manage your workflows and scale your business?

At Financial Cents, we’d love to help you out!

Test it out for yourself by starting your free trial today.

We can’t wait to work with you!