Accounting Therapy, Inc.

Firm Name

Bookkeeping and QuickBooks Support

Firm Type

9

Team Size

1996

Year founded

Los Angeles, California, USA

Location

Fully Remote

Working style

It took us a while to find a fitting practice management software. Shahram’s (Financial Cents’ CEO) webinar with Roundtable Labs convinced me that Financial Cents was what we needed. The webinar showed Shahram’s desire to solve all the problems of the accounting world. "

Alexis Sadler, CEO of Accounting Therapy, Inc.

Accounting Therapy was founded in 1996 to “support business owners to do what they went into business to do (rather than getting bogged down with their accounting system).”

With team members scattered across Arizona, New Jersey, South Carolina, Tennessee, and Wyoming, the team could not afford to be overwhelmed by their own processes and workflows.

That would have prevented them from providing the efficient accounting operations they promised their clients.

The team started out using Jetpack Workflow, and although Jetpack is limited to accounting workflows (because it doesn’t have practice management features), the deal breakers for the firm were more fundamental.

Their challenges included:

Jetpack’s Complex User Interface

Generally, Jetpack was difficult for Alexis’ team to implement in their day-to-day operations.

Since ease of use is a primary consideration in software adoption for any firm, they had two options:

  •   Allocate more time, energy, and other resources to understand how it worked.
  •   Look for a tool that is easy to implement and use.

They chose the latter because accounting firms barely have enough time for their client project—let alone a tool that was supposed to help them save time.

Issues with Jetpack’s QuickBooks Integration

Specifically, the team couldn’t leverage Jetpack’s integration with QuickBooks to import the time they tracked into QuickBooks.

For whatever reason, it just never worked for them.

Before Financial Cents, we were using Jetpack Workflow. It wasn't as user-friendly (as Financial Cents is), and importing time into QuickBooks failed every single time. That was our trigger to look for something else."

Alexis Sadler, CEO of Accounting Therapy, Inc.

How Financial Cents Helps Accounting Therapy, Inc.

Financial Cents became the most suitable practice management software the team has come across because of its ability to:

1. Standardize their Processes

Since starting Financial Cents, the Accounting Therapy team has implemented techniques that optimize their workflows. This has made their work quality more consistent across the board.

Our major benefit from Financial Cents is the ability to implement a project in Financial Cents for every single process in our business."

Alexis Sadler, CEO of Accounting Therapy, Inc.

2. Give Them Firm-wide Visibility

Financial Cents has become a single source of truth for the Accounting Therapy team. They track everything in Financial Cents, from projects to marketing campaigns and meetings.

This has freed them (particularly Alexis, the CEO) to focus on tasks that grow the firm.

We track everything in Financial Cents, from our projects to administrative tasks, marketing, meetings, anything that fits on the calendar."

Alexis Sadler, CEO of Accounting Therapy, Inc.

Alexis’ Favorite Features in Financial Cents

1. Project Resources: This feature enables Alexis’ team to link to apps (such as a third-party CRM), SOP documents (such as a Google Doc), walkthrough videos (in Loom, for example), and any other resource that has a URL.

This feature enables Alexis to give her team access to all the information they need to complete their work.

I love that we can now add the links to the projects. It allows us to add resources to the projects, giving us one place to edit things rather than attaching a document. I absolutely love that."

Alexis Sadler, CEO of Accounting Therapy, Inc.

2. Time Budget: Financial Cents’ Time Budget has enabled Alexis to see when a project exceeds its allocated time. That way, the team can examine what went wrong and determine what can be done to avoid it going forward.

 

I love being able to put a budget of time on the project. When I say, 'This project should take five hours,’ my team will understand our expectations in terms of the deadline.

This gives us the ability to look back to see if we did it in four hours (which is great) or if we did it in six hours (which will require us to find out what went wrong and how we can make it better next time)."

Alexis Sadler, CEO of Accounting Therapy, Inc.

Before Financial Cents, the Accounting Therapy leadership team struggled with ensuring team members completed their tasks on time.

They did not have a way to keep due dates top of mind, so staff members constantly forgot when their tasks were due. To address this, Alexis needed to find a way to remind assignees of their due dates.

Enter Financial Cents!

With Financial Cents, every team member can see (on the dashboard) when their work is due, allowing them to work towards meeting the deadline.

Setting expectations on the team was the hardest part. It was hard to say, ‘Here's a job. We expect you to do it in five hours.’ When you hand that job to the assignee, that due date gets forgotten. There was no way to keep it top of mind.

With Financial Cents, they're looking at it in the project dashboard. Every time they log into Financial Cents, they will see the deadline and do everything they can to complete it in those five hours. It makes everybody's job easier. "

Alexis Sadler, CEO of Accounting Therapy, Inc.

Alexis’ Words to Other Accounting and Bookkeeping Firm Owners

Financial Cents helps accounting firm owners bring everything into one location. If you want to know how to send out a social media post or how to onboard an employee, there's a process for it. If you want to know how long it took to onboard that employee, there's a report for it in Financial Cents.

It's the backbone of everything in an accounting or bookkeeping firm. If Financial Cents weren't there, we would literally fall apart."

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