Full Send Finance

Company Name

Full-cycle accounting through CFO services for early stage & growth companies

Company Type

9

Firm Size

2022

Year founded

7/12/2023

FC Start Date

Boulder, Colorado

Location

Hybrid

Working style

Full Send Finance provides managed accounting, financial planning and analysis, and data intelligence services to growth-minded companies.

Led by Roman Villard, CPA & Stacey Feldman, CPA the company operates in a state of continuous improvement, thanks to its ability to leverage the best technology to drive client service.

With Teamwork (their previous project management software) lacking the accounting-specific features needed to scale their operations, the team began searching for a solution that captured the nuances of their industry.

We wanted a software solution that could scale with us. I like Financial Cents because it targets the accounting industry. The nuances of recurring work, task dependencies, and client requests made a lot of sense for us."

Stacey Feldman, CPA, Chief Operating Officer at Full Send Finance

Moving from Generic Software to an Accounting-Specific Solution

Initially, the Full Send Accounting team used Teamwork to manage their practice—projects, clients, and team. With only eight (8) small clients to serve, it wasn’t difficult to track all client projects in one place.

When the company started and Roman only had to manage his own tasks, it was easy to track work without letting things slip through the cracks.

When Stacey joined the team, she sought to implement systems that empowered the team to meet client deliverables at scale without compromising quality.

Before Financial Cents, we used Teamwork for practice management. When I joined the team, we only had about eight small clients, so there wasn't much need for an internal software solution to track work. A lot of it was in Roman's head. But once I joined, I wanted to ensure we use software that will scale with us as we grow the company."

Stacey Feldman, CPA, Chief Operating Officer at Full Send Finance

Choosing A Tool with a Low Barrier to Entry

Deciding to move from Teamwork was one thing. Finding a tool that suits their current and future needs was another.

Before Financial Cents, Stacey tried Karbon and other accounting-specific solutions, but they were too complex for their distributed teams.

When we were looking at different software options. We had Karbon and bigger options. They felt difficult to set up. We wanted a tool with a low barrier to entry, where our team in the Philippines and the US could feel empowered to easily create tasks and recurring work, instead of feeling like it's data or coding tasks."

Stacey Feldman, CPA, Chief Operating Officer at Full Send Finance

How Financial Cents Helps the Full Send Team

  • A Workflow Dashboard That Keeps Things from Falling Through the Cracks

Financial Cents’ workflow dashboard gives Stacey a complete view of all client projects in the company, enabling her to track the status of each work, who is assigned what, and how much work is left until their deadlines.

As the Chief Operating Officer, Stacey uses this data to manage the company’s business operations to keep things from falling through the cracks and deliver quality client work.

I like to have a holistic view of all the work we have across the company and their status. Financial Cents allows me to identify which project is behind schedule, why it is behind schedule, and which team member needs support. It gives me a big picture of the company’s overall workload and the resources allocated."

Stacey Feldman, CPA, Chief Operating Officer at Full Send Finance
  • Client Task Feature for Automated Client Data Collection

The client task feature prevents team members from jumping between multiple apps to request client information.

This feature enables them to set up a list of the files and information they need from each client in advance.

Together with automated client reminders, the feature ensures that their clients receive frequent notifications about pending requests until they grant the requests.

There is also the ReCats feature (which enables accounting teams to collaborate with clients to resolve uncategorized transactions).

The client task feature (and the new ReCats) is a time saver. Going out of our project management system to communicate with a client creates too many steps and variables. Automating the recurring reminders to clients helps us save our staff the time to draft emails and follow-up manually."

  • Workflow Templates Make Work Delegation Easier

Documented processes standardize work quality for the Full Send team, but more than that, they also enable team members to fill in for their colleagues who need to take time off work.

Documented processes allow our staff to cross-train team members and take vacation or time off because others know exactly how work needs to get done."

Key Result

Within one year of using Financial Cents, the Full Send Finance team has seen 150% growth, going from a team of two to a team of nine.

We've grown about 150% in one year. We had two employees at this time last year. Now, we have nine."

How Stacey Feels About Financial Cents

Financial Cents provides clarity (and comfort) that things are getting done on time and properly. It provides the structure that enables scalability."