How Full Send Finance Grew by 150% In One Year with Financial Cents
Full Send Finance provides managed accounting, financial planning and analysis, and data intelligence services to growth-minded companies.
Led by Roman Villard, CPA & Stacey Feldman, CPA the company operates in a state of continuous improvement, thanks to its ability to leverage the best technology to drive client service.
With Teamwork (their previous project management software) lacking the accounting-specific features needed to scale their operations, the team began searching for a solution that captured the nuances of their industry.
TL;DR
Full Send Finance is a 9 person hybrid firm in Boulder, Colorado that provides full cycle accounting through CFO services, led by Roman Villard, CPA and COO Stacey Feldman, CPA. It moved off Teamwork (which lacked accounting specific features) to Financial Cents and grew 150% in one year.
- Grew 150% in a year, going from two employees to nine, after adopting Financial Cents on July 12, 2023 for the structure needed to scale.
- Chose an accounting specific tool with a low barrier to entry over generic software and heavier options like Karbon, so the distributed US and Philippines teams could easily create tasks and recurring work.
- Kept work from falling through the cracks with a workflow dashboard giving the COO a company wide view of every project, plus client task automation and templates that make delegation and covering for teammates on time off easier.
Moving from Generic Software to an Accounting-Specific Solution
Initially, the Full Send Accounting team used Teamwork to manage their practice—projects, clients, and team. With only eight (8) small clients to serve, it wasn’t difficult to track all client projects in one place.
When the company started and Roman only had to manage his own tasks, it was easy to track work without letting things slip through the cracks.
When Stacey joined the team, she sought to implement systems that empowered the team to meet client deliverables at scale without compromising quality.
Choosing A Tool with a Low Barrier to Entry
Deciding to move from Teamwork was one thing. Finding a tool that suits their current and future needs was another.
Before Financial Cents, Stacey tried Karbon and other accounting-specific solutions, but they were too complex for their distributed teams.
How Financial Cents Helps the Full Send Team
A Workflow Dashboard That Keeps Things from Falling Through the Cracks
Financial Cents’ workflow dashboard gives Stacey a complete view of all client projects in the company, enabling her to track the status of each work, who is assigned what, and how much work is left until their deadlines.
As the Chief Operating Officer, Stacey uses this data to manage the company’s business operations to keep things from falling through the cracks and deliver quality client work.
Client Task Feature for Automated Client Data Collection
The client task feature prevents team members from jumping between multiple apps to request client information.
This feature enables them to set up a list of the files and information they need from each client in advance.
Together with automated client reminders, the feature ensures that their clients receive frequent notifications about pending requests until they grant the requests.
There is also the Month-end close feature (formerly Recats) (which enables accounting teams to collaborate with clients to resolve uncategorized transactions).
Workflow Templates Make Work Delegation Easier
Documented processes standardize work quality for the Full Send team, but more than that, they also enable team members to fill in for their colleagues who need to take time off work.
Key Result
Within one year of using Financial Cents, the Full Send Finance team has seen 150% growth, going from a team of two to a team of nine.
