Kathy Nash

Name

Nash Financial Solutions LLC

Firm Name

Tax Preparation, Bookkeeping Consultation, Audit Consultation, Tax Planning, and Payroll

Services

Part-time tax specialist and Part-time bookkeeper

Staff Members

Ohio

Location

2016

Year Founded

Remote

Working Style

I'm all about customer support, and Financial Cents does that 100%. They listen and respond. They don't just go, 'Oh, yeah, we heard that suggestion before,' and put it on a back burner. I can't do that to my clients, so I appreciate that the company I use to manage my business doesn't do that to me."

Kathy Nash, Founder of Nash Financial Solutions, LLC

Kathy is the founder of Nash Financial Solutions LLC. Supported by a part-time bookkeeper and one part-time tax specialist, Kathy couldn’t be more proud to enter her 32nd tax season in 2024 with 300 happy and recurring clients.

We founded Nash Financial Solutions in 2016, but this is my 32nd upcoming tax season, so I've been doing this for a while."

Kathy Nash, Founder of Nash Financial Solutions, LLC

Having completed her accounting major at age 50 (she had stopped to get married and raise a family), Kathy is eager to deliver quality client services using a “low-pressure approach.”

To achieve this, she needed a practice management solution to organize client information, track upcoming deadlines, and monitor client requests at scale.

This, and other reasons we’ll discuss shortly, led the Nash Financial Solutions team to Financial Cents.

I'm not sure how I got referred to Financial Cents. Whether I found it on another site, or someone recommended it or talked about it in a chat group, I honestly don't remember, but I'm glad I did"

said Kathy

Struggling to Track Work, Client Information, and Client Requests with Paper Documents

Kathy is so organized that she knew the information in each stack of the document folders in her physical document management system in the early days of Nash Financial Solutions.

However, as the firm added more clients, she began to mix client information up and forget which project was most urgent. The time she spent searching for work and client information started to eat into her billable hours.

I was one of those people who could have a stack of document folders and pretty much knew what was in that stack. It got to the point that I couldn't remember which stack things were in.

I would dig through piles to look for certain pieces of paper or files. I started looking for a practice management solution to track information and due dates so I don't miss deadlines."

Kathy Nash, Founder of Nash Financial Solutions, LLC

Implementing New Technology Can Be Hard, But Lack of Customer Support Makes It Frustrating

You need about three (3) hours to implement a software solution that is easy to use. More complex products require more time, especially for users with low IT skills. Kathy, like most accountants, relies on responsive customer support to manage software implementation.

In their previous practice management solution, the Nash Financials team needed help with some challenges they encountered while setting their firm up. This help never came. Kathy couldn’t get the customer support team to attend to her challenges.

I tried a different software before Financial Cents, and their support was horrible. I couldn't get any answers. I wasn't valued there, so I decided it was time for a change"

said Kathy

By the time Kathy found Financial Cents, she had tried three other solutions, which looked too complex to set up and use for her daily practice management needs.

I looked at about three or four different practice management software until I decided Financial Cents was the easiest one to use."

Kathy Nash, Founder of Nash Financial Solutions, LLC

How Financial Cents Helps Nash Financial Solutions

1. Workflow Resources that Position the Firm to Scale.

Kathy, the only full-time staff at Nash Financial Solutions, hopes to employ full-time employees soon. She reckons that documenting her procedures will guide her potential staff to complete client projects to her standard.

Using the Workflow Template feature in Financial Cents, Kathy is building workflow templates to standardize work in her firm—regardless of the staff member involved.

Once I've got everything set up the way I want it, I'm going to get to the point where my staff will be added to it so that I can say, ‘hey, this needs to be done. Can you pop into Financial Cents and take care of it? All the steps are there."

Kathy Nash, Founder of Nash Financial Solutions, LLC

2. Time and Energy-Saving Automation

Client data collection might not be avoidable, but wasting your time and energy on such admin work is.

With the Client Task feature in Financial Cents, Kathy has learned to avoid manually emailing and calling clients for the information her firm needs to work. The feature gives accounting firms easy-to-use automation that frees them up to work with complete focus.

She no longer has to stop halfway through a project to wonder if she received all the documents requested.

Moreover, Financial Cents reminds her each time a client sends the requested documents she asked for, saving her the hassle of digging through client records to know where client requests stand.

Financial Cents' automation allows me to request documents (bank statements, credit card statements, invoices) without lifting a finger. I don't have to call, email, and text over again. I set it up so that if they don't respond, they'll get email reminders every three days until I get what I want."

Kathy Nash, Founder of Nash Financial Solutions, LLC

3. Responsive Customer Support

Financial Cents is the simplest practice management software Kathy has used or considered, and its customer support was also the most responsive.

Anytime I have a question, I will start with the chat support within the program. 95% of the time, I don't have to wait for a human customer support specialist to call me back before I get my answers. Getting started was very easy."

Kathy Nash, Founder of Nash Financial Solutions, LLC

4. Opportunity to Request (and Get) the Features You Need in Your Firm

Financial Cents relies on insights and suggestions from actual accounting firm owners to guide its product roadmap.

The Financial Cents User Community allows users to request features and functionalities and be sure that they will be built once other users also want them. This has made the product more beneficial to Kathy and other accounting professionals.

Kathy said,

Financial Cents is phenomenal. If you have a suggestion, it gets implemented almost immediately if other users want it. On Facebook, the Financial Cents team will say, 'Somebody suggested this. Is it going to be an advantage to you?' If the majority says yes in the poll, it is implemented."

“I’ve been impressed with how well the company reacts to the users and how fast everything gets done to make it easier for us to use,” she added.

The Financial Cents Features Kathy is Currently Exploring

One year after starting with Financial Cents, Kathy acknowledges that she is still scratching the surface of everything she can do with Financial Cents’ all-in-one features.

She is currently exploring ways to maximize

a. The Billing Feature

The Nash Financials team is excited about the new Financial Cents billing feature because it enables her to manage client billing and projects in one place.

Apart from the need to solve the invoicing challenges she is facing with her current billing solution, Kathy understands that the billing feature will reduce the number of applications the team needs for its daily work. It will also reduce the number of software programs she needs to pay for.

I'm intrigued by the billing feature because I want to leave my current billing solution. I had problems with its invoice processing, where invoices weren't getting deposited. It would show me they were sent, but clients weren't getting them. So I'm really happy about the billing feature."

Kathy Nash, Founder of Nash Financial Solutions, LLC

b. The Financial Cents Templates Library

Kathy draws ideas for her firm’s workflows from the newly launched Financial Cents Template Library.

Created by actual accounting firm owners, the templates library shows how other accounting firms are addressing their biggest workflow challenges.

Templates in the Library cover all aspects of an accounting firm’s operation, including tax, audit, payroll, bookkeeping, and client onboarding. This gives Kathy a one-stop shop to improve her processes and grow.

The templates library has been inspiring. When I need to get something done, and I'm not sure where to start, the templates give me ideas of how to build my own—even if I didn't use the exact template I saw there."

Kathy Nash, Founder of Nash Financial Solutions, LLC

How Financial Cents Makes Kathy Feel

Financial Cents allows me to work on other things instead of manually tracking and chasing down my clients to collect information."

Kathy Nash, Founder of Nash Financial Solutions, LLC