A movement for small firms
Proudly
Small.
Financial Cents is championing small and growing firms through a magazine, a documentary series, a Wall of Small Firms, and spotlights on billboards, podcasts, and news outlets in their own communities. Because being small isn’t something to apologize for. It’s something to be proud of.
A celebration of the small accounting and bookkeeping firms that nobody talks about — but everybody depends on.
They started for freedom — and ended up with a different kind of trap.
Tens of thousands of accountants and bookkeepers left big firms to start their own practices. They left for autonomy. For flexibility. For the chance to do excellent work on their own terms.
But somewhere along the way, the firms they built started running them. Spreadsheets stacking on spreadsheets. Five, six, seven disconnected tools. Manual follow-ups. Late nights wondering what slipped through the cracks this week. They started for freedom — and ended up with a different kind of trap.
The way out is getting organized. The right processes. The right technology. All in one place. And as AI and automation reshape the profession, the gap between organized firms and disorganized ones is only widening.
The practice management industry has decided small firms are too small a problem to solve. They’re chasing enterprise. Bigger logos. Bigger contracts. Nobody is building for the small firm anymore.
So we are.
Financial Cents champions small accounting firms and grows with them.
From the 2-person bookkeeping shop to the 30-person CAS firm — you are not an entry-level tier here.
You are the customer. You are the reason this exists.
Two Cents Magazine
Thirteen firm owner profiles. A Top Small Firms in North America roundup. Editorial features on what “small” really means for accounting firms in 2026.
Inside this issue:
A living monument to every firm that chose independence.
Add your firm’s name, your city, your team size, and why you started. The Wall grows with every submission. Every firm that joins and posts on social gets Proudly Small swag — a special gift for your desk, stickers for your laptop, and a graphic to share.
Thais
I started Nardi Accounting Services to make accounting simple and offer the personalized service I never had as a client. I love helping entrepreneurs grow with confidence.
Orderly Accounting
I accidentally started this firm as a stay-at-home mom of 3 to avoid returning to a cubicle. We grew from 5 clients to 50. We love that clear financials keep our clients working for themselves too.
Orderly Accounting LLC
I accidentally started this firm as a stay-at-home mom of 3 to avoid returning to a cubicle. We grew from 5 clients to 50. We love that clear financials keep our clients working for themselves too.
Hill Bookkeeping
I started my firm to help small business owners gain clarity and confidence in their finances. I love building relationships, solving problems, and helping clients make informed decisions.
Elevar Business Advisors
Elevar Business Advisors was founded to elevate small businesses throughout New Mexico by providing expert guidance in finance, accounting, human resources, and operations. We empower business owners
MILTOWN SYSTEMS LTD
I started this business in 1998 working with a program developer, he marketed my skills as he sold his accounting program. I love watching businesses grow.
CFM Bookkeeping
I started CFM Bookkeeping because I wanted a change from the corporate world. Helping other small businesses stay organized is something I really enjoy. Seeing others succeed inspires me to keep going
MRK Avenue Enterprises, LLC
We started MRK Avenue to help free small business owners from the stress caused by keeping up with their own accounting so they can focus on their own expertise.
Empower Business Partners, LLC
Empower started to accompany friends and businessowners in their tax compliance and advisory needs. We realized that by this companionship, we were fulfilling a higher purpose: helping others.
MedCity Consulting
I started my firm to provide small businesses the services only large businesses could afford.
AJ Accounting Services
I started my firm because I genuinely enjoy helping small business owners succeed. Many entrepreneurs are experts at what they do, but bookkeeping often gets pushed to the bottom of the to-do list. I
Dialed In Bookkeeping Tax & Notary LLC
Turning chaotic books into clear financials is my passion. I help clients make confident tax and business decisions with personalized service a big firm can't offer.
Add your firm to the wall
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Stories from the firms that chose their own way.
A documentary series that shines a light on real small firm owners.
Why they started. What they built. What was hard. What they’re proud of.
Building From Scratch
From Employee To Bookkeeping Entrepreneur
Cathryn Vidal, founded of Crema Bookkeeping, shares her entrepreneurial journey from working at an accounting firm for five years to starting her own bookkeeping business five and a half years ago.
Watch the video
Real firm owners. Real conversations. Live.
Four weeks. Four live conversations with the firm owners featured in the first issue of Two Cents Magazine — led by standout moderators and focused on what running a small firm actually looks like in 2026. Each session offers 60 minutes of conversation small firm owners won’t hear anywhere else.
Tax season is the crucible of every small firm — and most owners already know what went wrong. This session is about the small shifts that made the biggest difference.
Panelists: KatIe Helle, Laraine Hutcherson, Angela Jenkins, Christine Salvatore Sign up
How you price signals your value. How you onboard proves it. Real firm owners on charging confidently and turning new clients into long-term ones.
Panelists: aNGELA Jenkins, Christine Salvatore Sign up
Most small firm owners became accountants, not marketers. How real firms built their reputation, filled their pipeline, and grew their brand without a marketing team.
Panelists: aNGELA Jenkins, Christine Salvatore, Katie Helle Sign up
Small firms don’t have operations teams or IT departments. The systems, tools, and mindset shifts that let small teams operate like something much bigger.
Panelists: aNGELA Jenkins, Katie Helle, Christine Salvatore Sign up
Can’t make a session live? Register anyway, and we’ll send you the recording.
The platform behind the movement.
Financial Cents is the all-in-one accounting practice management software that gives small firm owners complete visibility across their work, their team, and their clients. Everything in one place. Nothing through the cracks. Proudly built for small firms — and designed to grow with you.
- Start every job with ready-made templates built for accounting firms.
- Automate recurring work so deadlines never sneak up on your team.
- Standardize every process, from onboarding to month-end close.
- Track status, owners, and next steps without chasing updates.
- Send client requests and documents from one secure place.
- Keep messages, files, and signatures tied to the right client.
- Automatically remind clients until they complete their tasks.
- Give clients a simple, branded experience that keeps work moving.
- Track billable and non-billable time as work gets done.
- Turn tracked time into invoices without duplicate entry.
- See budgets, rates, and profitability before work goes off track.
- Make billing easier for your team and payment easier for clients.
- Know what is due, who owns it, and where work stands.
- Spot overloaded team members before deadlines slip.
- Measure time, productivity, and client profitability in one view.
- Make better staffing and pricing decisions with real firm data.
Financial Cents Survey Respondent | 4-person bookkeeping firm
Add your name to the Wall of Small Firms. Read the magazine. Join the movement.
#ProudlySmall
initiative championing small accounting firms.