Tosin Thomas

Head of Marketing

Tosin Thomas is Head of Marketing at Financial Cents. She specializes in scaling growth, building brands, and leading high-performing teams in fast-growing SaaS companies. At Financial Cents, Tosin leads a lean, globally distributed marketing team and sets the strategy behind the company’s content, community, and virtual events. Her focus is turning brand awareness into measurable pipeline. She also launched the Practice Management Hub and Accounting Workflow Academy, which bring in organic leads with no ad spend. Tosin’s path to marketing started unconventionally. She studied biochemistry, applied for a lab role, and got redirected into marketing because of her blog. That scientist’s mindset of testing, iterating, and optimizing still shapes how she builds marketing systems. She also founded a 12-week global mentorship program that helps immigrant and Africa-based marketers land remote roles worldwide. Outside work, she travels as much as she can and makes a serious pot of jollof rice.

Latest from Tosin Thomas

Article Marketing

SEO for Accountants: Top 16 Strategies to Get New Clients

Get detailed insights into all you need to know about SEO for accountants and how to implement it in your firm. We also provide 16 top strategies that professionals use…

November 22, 2023

Article Practice Management

30 Hilarious Billing Memes of All Time

In this article, we've curated 30 hilarious billing memes that perfectly capture the joys and woes of dealing with clients when it comes to getting paid.

September 27, 2023

Article Marketing

Marketing for Accountants: How to Generate Consistent High Quality Leads for your Firm

Marketing is an essential part of any business, including accounting firms. In today's digital age, having a strong online presence is crucial to attracting and retaining clients. The goal of…

May 5, 2023

Article Accounting Templates

5 Ways to Impress New Accounting and Bookkeeping Clients (Plus Free Welcome Email Templates)

Congratulations, you just won a new client! What's next? You need to impress them throughout the onboarding process so they stick with you for the long haul.

July 14, 2022

Article Accounting Workflow

The Ultimate Guide To Starting A Bookkeeping Business

Bookkeeping is one of the most lucrative businesses to start right now! In this article, you will learn everything you need to start your own bookkeeping business.

July 13, 2022

Article Marketing

How to Get Your Next 50 Bookkeeping Clients For FREE

Whether you’re starting from the ground level or an established bookkeeping firm, finding new bookkeeping clients is one of the most difficult parts of growing your practice.

September 26, 2018